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Role Purpose
This is a unique opportunity to build and scale paid media with a direct impact on the success of the business. Being data-driven, ambitious and curious will help lead to success within this role. You’ll be responsible for driving new customer growth on our existing paid digital channels and discovering new ones to unlock incremental growth across customer segments.
40% Strategy and Planning
- Own the end-to-end Paid Media strategy, budget planning, and execution.
- Collaborate with Sales and Brand Marketing teams to develop effective paid ad content.
- Assess channel contributions and make decisions about spend allocation.
- Identify paid channel testing roadmap for new growth avenues. Make upward recommendations
- Research and stay up-to-date on paid media trends and platform updates.
30% Execution and Optimization
- Day-to-day monitoring and pacing of all paid ad campaigns.
- Track and report on KPIs such as CAC, LTV, ROAS, etc.
- Execute a robust ad optimization plan, including A/B creative and audience tests.
- Partner with Engineering to leverage key user experience touch points.
30% Cross Functional Collaboration
- Work closely with cross-functional teams to build and execute targeted campaigns.
- Provide clear direction for creative assets and copywriting.
- Partner day to day with the Content Marketing Manager to drive an aligned
- Marketing approach for TrovaTrip
Knowledge
- Strong experience within digital strategy for SEM (Google Ads), social media (Meta), and programmatic campaigns.
- Key knowledge of retargeting/re-marketing, display, and rich media/video advertising.
- Experience with CRM and CMS platforms such as Hubspot.
Skills
- Proven ability to allocate budgets to maximize CPA.
- Data-driven, analytical, and able to provide consistent and accurate reporting.
- Strong attention to detail to ensure all campaigns are relevant, accurate, professional, and on time.
- Strategic and creative thinking when solving problems.
- Experience with building creative briefs and strong copywriting skills.
Abilities
- Experimental mindset for trying new strategies and techniques to meet company and department objectives.
- A self-starter who is proactive and dedicated to getting results.
- Experience working with a marketplace is a plus.
- Knowledge of pixel tracking as well as CDPs (Segment) and server data flow for audience building.
Key Details
- This position will report to the VP of Sales, who reports directly to our CEO.
- Ability to work at a desk for up to 8 hours.
- Other projects and responsibilities as assigned.
Role Purpose
As the Product Lead at TrovaTrip, you will play a pivotal role in shaping the future of our travel marketplace. You will lead cross-functional projects, including partnering with engineering, data, marketing, and sales, to deliver impactful solutions that drive business growth and enhance user experiences. In this role, reporting to the CEO you will be a key decision-maker as a member of the executive team to craft and execute product strategies & roadmaps that align with our company’s objectives. Your ability to navigate ambiguity, drive user-centric decisions, and lead with influence will be critical to our success.
40% Strategic Direction and Impact
- Marketplace Leadership: Own and drive the strategic direction of our unique three-sided travel experience marketplace, ensuring its evolution aligns with company vision, business goals and user needs.
- Growth Strategy: Develop and implement strategies that enhance how TrovaTrip interacts with and understands its users, focusing on scalable solutions that drive revenue and user satisfaction.
- Future of Group Travel: Lead initiatives that redefine the future of group travel, leveraging market insights and user feedback to shape innovative solutions.
40% Collaboration and Stakeholder Engagement
- Cross-functional leadership: Work closely with engineering, data, marketing, and sales to ensure alignment on product vision and execution. Your leadership will guide teams through complex problem-solving and decision-making processes.
- User Advocacy: Champion the voice of the user in every decision, ensuring that product developments are aligned with user needs and preferences.
- Strategic Communication: Communicate strategies and updates clearly and effectively across the organization, ensuring all stakeholders are informed and engaged.
20% Problem-Solving
- Innovative Solutions: Tackle complex challenges head-on, using your expertise to develop and implement innovative solutions that address key business and user needs.
- Product Evolution: Own the ongoing evolution of TrovaTrip’s product development processes, driving continuous improvement and innovation in building and delivering products.
- Refine: Refine business strategy around the product function and direction to align with the product for long-term sustainable growth and success.
Knowledge
- Extensive experience in shipping consumer-facing software as a Product Lead, with a proven track record of delivering impactful solutions.
- Strong technical acumen with a deep understanding of web applications and marketplace technologies.
- Experience in leading product strategy for marketplace platforms or similar complex systems.
Skills
- Exceptional ability to craft and communicate a cohesive product strategy that aligns with company vision, business objectives and user needs.
- Strong design & UX skills, with an eye for user-centered experience theory and practice.
- Experience working with research teams or leading user interview programs to inform product decisions.
Abilities
- Passion for engaging with users, gathering insights, and translating them into actionable product requirements.
- Strong analytical skills, with the ability to leverage data to identify trends, drive decision-making, and connect them to broader business initiatives.
- Ability to influence and lead cross-functional teams, driving collaboration and delivering results in a fast-paced, dynamic environment.
Key Details
- This position will report to the CEO.
The position requires the ability to work at a desk for up to 8 hours. The work may include other projects and responsibilities as assigned. - This is a hybrid role, based out of Portland, Oregon.
About This Position
TrovaTrip is searching for a fully remote Data & Analytics Engineering Contractor to be a member of our Analytics Team! We are looking for an experienced data engineer who is driven to increase the impact of analytics and insights across the organization. You’ll have the opportunity to help the organization level up on the data maturity curve and build models using our best-in-class data stack and leadership support, including FiveTran, Snowflake, dbt, segment and Sigma.
Your work will directly support Analytics projects and have a measurable impact on the organization. Through ongoing operational learning, you’ll develop an expert understanding of the organization’s data, and partner closely with the Product Engineering, Sales, Marketing, and Trip Experience departments and report to the VP of Analytics.
Essential Functions
- Establish a best-in-class analytics program and further our data-driven philosophy for growth and expansion
- Mature the department using data modeling best practices, version control, and documentation for async collaboration
- Design and build new ELT-based data models using SQL and dbt
- Write reusable SQL queries and transformations to support iterative analytics and data science development
- Build data pipelines that integrate and connect multiple data sources/systems together.
- Collaborate with analysts and stakeholders to understand business requirements
- Guide the ongoing development of data technical needs and data architecture
- Join data from disparate sources to enable better dashboarding, in particular sales/marketing data and events data for product analytics
- Design and build internal and consumer facing dashboards for sales, marketing, trip experience, and product engineering.
- Build automations for manual data processes and improve data literacy amongst department groups.
Qualifications
- Advanced SQL and python abilities
- Understanding of the modern data stack and experience managing it - from Insights tools like Sigma, Looker, QuickSight to more under-the-hood infrastructure like BigQuery, Segment, dbt, FiveTran, Airbyte, Snowflake, etc.
- A passion for travel, learning and exploration
- Strong work ethic and works well independently
- Efficiency and ability to succeed in a fast-paced environment
- Experience working cross-functionally with various teams internally
- Integrity and a dedication to excellence
- Exceptional async and collaborative communication skills
TrovaTrip is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sexual orientation, gender identity, or religion. TrovaTrip considers equal opportunity, diversity, and inclusion to be fundamental to the mission of the company.
Pay Range: $25-$35 per hour